Am enjoying reading the new third edition of Meerman Scott’s classic book… all of four years old… now in third edition. Lots of good strategy and how to’s… including the list of his key rules as below. You are what…
Hi. One of the marketers who we greatly respect is Seth Godin, one of the key gurus of marketing in the last 20 years. Among other things, Seth Godin argues that an organisation should create itself and its services so…
All the sales people I speak with are reporting that it is harder to make contact with new prospects by phone… and we notice the same thing. It makes it even more important to use social media to build relationships…