This course is designed to give you more theory and background on the strategy and tactics of using any social media platform for promoting yourself, your causes or your business. This includes if you are using social media to promote products such as a book or artwork, or services such as consulting.

The course does not teach you how to use any particular platform. That is taught in our separate courses on Twitter, LinkedIn, Facebook and blogging (using Word Press). We currently focus on these platforms because they are the most widely used.

Social Media Strategy for business therefore does not require you to bring a laptop or use a computer. It covers separate and additional material to the above courses on the platforms. The material can be learned either prior to or after doing any of the above courses. It also does not assume any particular knowledge of the various platforms. In this sense, it is very good background if you plan to do one or more of the courses on the various platforms.

You will learn a wide variety of relevant strategy and tactics, with a key theme being how to use social media, and more broadly digital marketing and sales methods, to promote and / or sell the material that’s important for you.

It will also include the various options that exist for using advertising on social media, and when and where it’s helpful to use it in addition to your normal social media activities.

Dr Stuart McGill works full time in digital and social media marketing (for both his own businesses and for clients), so you’ll be getting up to the minute information from a practising professional.