As you may know, Brad Geddes is one of the world’s leading authorities on Google Adwords. I saw his one day presentation in Sydney yesterday. He’s just released the third edition of his Advanced Google Adwords book… which I found…
How to get into a start-up accelerator program
Summary notes from Lean Start-up Meetup on how to get into a Start-Up Accelerator (Melbourne 31 Jan 2012) The Meet-up started with a presentation from the Angelcube Accelerator. It then went on to a Q and A with entrepreneurs who…
How to calculate cost per new member, and why it’s important to your cause or organisation
The cost per new member is how much it costs your organisation to recruit each new member. It’s useful to know, because it tells you how much it’s worth spending to recruit each new member, and how much surplus is…