Last night I went to a Meet Up that was addressed by Michael Flores on Content Marketing. He told his story of things that have worked and not worked as he has evolved his business marketing. He now gets 60-80%…
Am enjoying reading the new third edition of Meerman Scott’s classic book… all of four years old… now in third edition. Lots of good strategy and how to’s… including the list of his key rules as below. You are what…
Hi. One of the marketers who we greatly respect is Seth Godin, one of the key gurus of marketing in the last 20 years. Among other things, Seth Godin argues that an organisation should create itself and its services so…