All the sales people I speak with are reporting that it is harder to make contact with new prospects by phone… and we notice the same thing. It makes it even more important to use social media to build relationships…
This week, when I was updating some training notes for the “Great Service†course I teach, I ran across this excellent set of principles from a new (Kindle) book on word of mouth marketing (and its servicing implications.) My slight…
Membership is about what it can deliver (potentially) In some organisations, I notice complacency, and / or ignoring what “customers†want. It’s easy for any organisation to get waylaid by its own needs and interests, rather than what they offer…