The cost per new member is how much it costs your organisation to recruit each new member. It’s useful to know, because it tells you how much it’s worth spending to recruit each new member, and how much surplus is…
This week, when I was updating some training notes for the “Great Service†course I teach, I ran across this excellent set of principles from a new (Kindle) book on word of mouth marketing (and its servicing implications.) My slight…
Membership is about what it can deliver (potentially) In some organisations, I notice complacency, and / or ignoring what “customers†want. It’s easy for any organisation to get waylaid by its own needs and interests, rather than what they offer…