I read a good piece of advice by Michael Tasner. He lists some ways to answer Twitter’s question of “What are you doing?â€. Michael Tasner suggests that you interpret this question as if you were being asked any of these…
This week, when I was updating some training notes for the “Great Service†course I teach, I ran across this excellent set of principles from a new (Kindle) book on word of mouth marketing (and its servicing implications.) My slight…
Membership is about what it can deliver (potentially) In some organisations, I notice complacency, and / or ignoring what “customers†want. It’s easy for any organisation to get waylaid by its own needs and interests, rather than what they offer…