As you may know, Brad Geddes is one of the world’s leading authorities on Google Adwords. I saw his one day presentation in Sydney yesterday. He’s just released the third edition of his Advanced Google Adwords book… which I found…
Am enjoying reading the new third edition of Meerman Scott’s classic book… all of four years old… now in third edition. Lots of good strategy and how to’s… including the list of his key rules as below. You are what…
This week, when I was updating some training notes for the “Great Service†course I teach, I ran across this excellent set of principles from a new (Kindle) book on word of mouth marketing (and its servicing implications.) My slight…