The cost per new member is how much it costs your organisation to recruit each new member. It’s useful to know, because it tells you how much it’s worth spending to recruit each new member, and how much surplus is…
Am enjoying reading the new third edition of Meerman Scott’s classic book… all of four years old… now in third edition. Lots of good strategy and how to’s… including the list of his key rules as below. You are what…
Hi. One of the marketers who we greatly respect is Seth Godin, one of the key gurus of marketing in the last 20 years. Among other things, Seth Godin argues that an organisation should create itself and its services so…